Content leadership for recruitment and professional services
Recruitment firms and professional services businesses, where the product is people and the marketing is usually job adverts. That gap is the cheapest opportunity in the sector.
What the role covers here
- The direct candidate audienceSector briefings and honest guidance that bring candidates to you instead of to a job board.
- Client side proofMaterial aimed at the people who sign the fees, built on retention and roles filled rather than promises.
- The consultants, visiblyYour recruiters are the product. They should be findable, credible and specific about their patch.
- Search that keeps workingEvery recurring question in your consultants calls is a page that earns candidates long after a posting expires.
What usually needs fixing first
- Adverts that look identical to every competitor on the same board.
- Video of consultants describing how passionate the agency is.
- Generic careers advice that says nothing about your sector.
- No published evidence that placements stay.
Shire and Wold Private Recruitment is among the businesses my agencies produce for, and recruitment is the sector I point to first for anyone convinced that content is not for them.
The work behind it
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WebsiteCrew and Co, superyacht crew recruitment -
FilmShire and Wold Private Recruitment
My agencies designed and built the Crew and Co website, a superyacht crew recruitment business, and supported the launch: the positioning that sits behind the site, and the header film that opens the home page.
Written for this sector
- Content strategy for recruitment agenciesReading
- What a fractional Chief Content Officer does, and when a business needs oneReading
Production is quoted separately from the advisory work, and using my agencies for it is always your choice. How it works and what it costs.
Start with a conversation about how your business runs today.
Thirty minutes on what you are producing and what it is meant to achieve, and a straight answer on whether this is the right hire.