The brief, the decisions and what came of them.

Each case study sets out what a business needed, the decisions behind what was made, and what the work produced. They are published with the agreement of each client.

01 · Superyacht charter

Maïa, on board Black Pearl.

A Côtes de Provence rosé, poured on one of the largest sailing yachts in the world.

Sailing yacht Black Pearl under sail, seen from above — S/Y Black Pearl · 106.7m Oceanco

A bottle of Maïa rosé being opened on deck

A guest on board holding a bottle of Maïa rosé

Maïa is a pale Côtes de Provence rosé built on a Grenache, Syrah and Cinsault base. The brand was placed on board S/Y Black Pearl, the 106.7 metre Oceanco sailing yacht whose three DynaRig masts make her one of the largest sailing yachts in the world, and photographed where its audience already spends the summer.

What came back could not have been built in a studio. Real teak underfoot, real Mediterranean light, ice melting in the bucket because the afternoon was genuinely that hot, and a bottle in the hands of the exact person the label was written for. There was no set dressing, and nothing that needed explaining in a caption.

That single placement produced a content library that carried the brand across social, trade decks and partner conversations for the rest of the season. One introduction and one shoot day delivered a set of images that a competitor cannot buy.

Any brand can photograph a bottle against a blue background. Very few can photograph it somewhere their customer already wants to be.

Vessel

S/Y Black PearlOceanco, 106.7m

Brand

MaïaCôtes de Provence

Sector

SuperyachtCharter and private

Delivered

Stills and videoSocial, trade and press

02 · Consumer brands

Suntory and Exubia.

Bringing the outside in for every employee at Suntory's London offices, home of Ribena and Lucozade.

The Oasis, a planted social space at Suntory's offices with the Ribena bar beyond — Suntory · The Oasis

The Ribena kitchen beneath a ceiling of blackcurrant foliage

Blackcurrant foliage suspended from the ceiling above the Ribena kitchen

A member of the Exubia team watering plants in the nursery

Exubia is an interior planting and design company. Working with Suntory, the business behind Ribena and Lucozade, they brought the outside in across its London offices for everyone who works there, carrying both brands into the planting itself, from the blackcurrant foliage suspended above the Ribena kitchen to the greenery around the Lucozade meeting space and The Oasis.

The shoot had two jobs. The finished spaces needed to read as architecture, photographed with the care a design practice expects, and the nursery and the people behind the installation needed to be seen, because that is what a facilities director is really buying into.

What it produced is a set that works for two different audiences from one shoot: architectural frames a design practice can put in front of a client, and the human coverage a facilities director needs to picture the installation going into their own building. It carries a national consumer brand in the background without ever becoming an advertisement for it.

A brand space earns its budget when people use it. The photography has to show it in use.

Client

ExubiaInterior planting and design

Collaboration

SuntoryRibena and Lucozade, London

Sector

Workplace designConsumer brands

Delivered

PhotographyInteriors, nursery and team

If one of these is close to your situation, it is usually quicker to talk it through than to keep reading.

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03 · Superyacht experiences

Off The Deck, on board M/Y Loon.

A golf simulator set up on the beach club of M/Y Loon, shot for a campaign aimed at ultra-high-net-worth owners and guests.

Aerial view of M/Y Loon at anchor on the Riviera with her beach club open and the golf simulator on the swim platform — M/Y Loon · Off The Deck

Guests gathered on the swim platform at sunset watching a drive

A guest mid swing on the Off The Deck mat

Blue neon light glowing on board after dark

Off The Deck puts a golf simulator on the swim platform of a superyacht, so guests can drive from the stern at anchor. The product only makes sense in context, so the campaign was shot on the French Riviera as a collaboration between Off The Deck and M/Y Loon, with her beach club open and the coastline behind.

The coverage runs from the aerial that establishes the vessel to guests gathered at sunset and the detail of a ball on the mat, so a captain or a charter broker can see exactly how the set up works on deck and how guests respond to it.

What it produced is a library that explains an unfamiliar product in the setting it is used. A broker can send it to a charter client, the manufacturer can use it to show the set up working on a deck rather than in a studio, and the same coverage cuts down to the short vertical pieces both parties need for social.

An owner is not buying a simulator. They are buying the afternoon it creates on board.

Instagram reel

Vessel

M/Y LoonMotoryacht

Brand

Off The DeckGolf simulator

Location

French RivieraA collaboration with M/Y Loon

Delivered

Stills and filmCampaign and social

Related reading: Explaining a technical product on film

04 · Super-prime property

DDRE Global and a confidential client.

A private estate brought to market by DDRE Global, filmed and photographed for buyers who expect discretion.

A red brick country house framed by a mature tree across a lawn — DDRE Global · Private estate

A marble kitchen island under a timber beam light fitting

A soundproofed recording studio beneath a living greenery ceiling

A sweeping marble staircase with wrought iron balustrades

The house seen across the lawn through foreground planting

A living room beneath a lit coffered ceiling

A home gym under a timber slatted ceiling

DDRE Global marketed a private estate on behalf of a client whose name stays out of the listing. Behind private gates, a red brick country house opens onto a contemporary interior: a sweeping marble staircase beneath a crystal chandelier, an open plan marble kitchen with Crittall doors to the grounds, a soundproofed recording studio, a wellness wing with gym, sauna, steam room and cold plunge, and a half size football pitch outside.

The brief called for coverage that sells the property without trading on who owns it. Aerials establish the grounds, the interiors are shot in clean natural light, and a long form tour walks a buyer through the house room by room.

What it produced is a complete marketing set for a house that cannot be named: aerials, interiors and a long form tour that lets a buyer understand the layout before a viewing, with nothing in the material that identifies the owner. It is the case that proves the discipline, which is why it appears here without a name attached.

At this level the buyer is paying for privacy. The marketing has to respect it too.

Property tour

Agent

DDRE GlobalSuper-prime property

Client

ConfidentialPrivate seller

Property

Country estateLocation withheld

Delivered

Stills, aerials and filmListing and social

Related reading: Marketing a property you cannot name

Recognise the problem? The confidential brief above is the one most people arrive with: real work to show, and no agreement on what it is for.

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05 · Luxury automotive

Aston Martin for Burgess Yachts.

The Aston Martin Valhalla at the Monaco Yacht Show 2025, in the year Burgess Yachts marked fifty years.

An Aston Martin Valhalla on the foredeck of a superyacht in Monaco harbour — Monaco Yacht Show · 2025

The orange leather cabin of the Aston Martin Valhalla

A turquoise Aston Martin DBX in Burgess Yachts fifty years livery on the Monaco waterfront

Exhaust and badge detail on the Aston Martin Valhalla

Burgess Yachts marked fifty years at the Monaco Yacht Show 2025 alongside Aston Martin, with the Valhalla displayed on the foredeck of a superyacht in the harbour and a fleet of DBX in anniversary livery on the waterfront.

Two brand standards had to hold in every frame. The coverage pairs the cars with the harbour and the yachts behind them, then moves in close on the details each brand is known for, from the cabin to the badge.

What it produced is coverage that holds two brand standards in the same frame, made during the busiest week in the yachting calendar. It gave both parties material from the show itself rather than a studio, shot around a live event where access windows are short and nothing can be staged twice.

Two luxury brands in one frame only works when neither has to give way.

Client

Burgess YachtsFifty years

Partner

Aston MartinValhalla and DBX

Event

Monaco Yacht Show2025

Delivered

Stills and filmHighlight film

06 · Superyacht tenders

Falcon Tenders and M/Y Yas.

A Falcon tender filmed at sea with the yacht it was built to serve.

Aerial view of M/Y Yas under way with her tenders alongside — M/Y Yas · Falcon Tenders

The tender in its launch position on the side deck of M/Y Yas

Aerial view of the Falcon tender at speed

A Falcon tender running at speed in front of M/Y Yas

Falcon Tenders builds custom superyacht tenders. This one was delivered to M/Y Yas, the 141 metre yacht converted from a 1978 Dutch navy frigate and relaunched in 2011, and the coverage follows it from its launch position on deck to running at speed alongside the mothership.

A tender is judged by how it sits beside the yacht it serves, so every key frame puts the two together, shot from the air and from the water on a clear morning at sea.

What it produced is the comparison a tender builder needs and rarely has: the boat photographed against the yacht it was built for, at sea, in one morning. It answers the question every prospective owner asks, which is how the tender looks and sits beside a vessel of that size.

A tender is the first thing a guest steps into. It has to look like it belongs to the yacht.

Vessel

M/Y Yas141m, Abu Dhabi MAR

Brand

Falcon TendersCustom superyacht tender

Shot

At seaMay 2025

Delivered

Stills and filmAerial and on the water

More work, across more sectors.

Films from other projects, from recruitment and fine dining to classic yachts and consumer technology.

RecruitmentShire and Wold Private Recruitment
Superyacht charterM/Y Sui Generis, 40m Baglietto, Cannes
Luxury hospitalityFine dining with renowned chefs
Classic yachtsOver The Rainbow, a 95 year old classic
Consumer technologyBang and Olufsen
Superyacht charterM/Y Moka, 42m Sanlorenzo, Balearics
Super-prime propertyAn eco home tour for DDRE Global
Yacht showsY.CO at the Palm Beach Yacht Show

“As a marketing manager, it’s a relief to find a supplier you can trust to just get on with the job and deliver to a high standard without needing to plan for every eventuality or for hand-holding. We’ll absolutely be working with Callum again and wouldn’t hesitate to recommend them to others looking for thoughtful, high-quality visual content.”

Byron Woolacombe Marketing manager Read it on Google

A family walking a dog along the sand at low tide, with surf and headland behind

A yoga class on a decked terrace, with the bay and headland behind

Talk through a comparable brief.

If one of these projects is close to what your business needs, an introductory call is the fastest way to hear how that work was approached.

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