Manufacturing and engineering
Content leadership for manufacturing and engineering
Engineering firms, manufacturers and industrial suppliers. Almost nobody in this sector produces content properly, which means competent work does not put you level. It puts you first.
What the role covers here
- The first day of filmingOne job from raw material to finished part, shot in the right order, used for two years.
- Recruitment contentThe constraint on most engineering firms is people. Showing the work and the workshop does more than any advert.
- Plain translationCapability written so a procurement lead or a non-technical buyer understands it, with the specification underneath.
- A routine that survives a busy monthOne channel, weekly, with material captured by someone inside the business to a standard set from outside.
What usually needs fixing first
- A corporate overview film nobody watches, bought before anything useful was made.
- Stock photographs of factories that are not yours.
- Capability described in language only the industry understands.
- Five channels started, four abandoned by March.
Before the agencies, I spent five years at director level at a marine interiors supplier, handling international accounts, contract negotiation and exhibitions across Europe. I have sat on the supplier side of this exact problem.
The work behind it
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Case studyFalcon Tenders and M/Y Yas -
Case studySuntory and Exubia -
FilmPF Energy, windows, doors and solar -
FilmUK Food Machinery, an auction film -
FilmYacht tenders on the French Riviera -
FilmPropspeed, coating commercial propellers -
FilmHumphree and Propspeed, a partnership
Written for this sector
- Marketing for engineering companies: what to film firstReading
- Do manufacturers need social media? A straight answer for managing directorsReading
- Explaining a technical product on filmReading
Production is quoted separately from the advisory work, and using my agencies for it is always your choice. How it works and what it costs.
Start with a conversation about how your business runs today.
Thirty minutes on what you are producing and what it is meant to achieve, and a straight answer on whether this is the right hire.