Luxury hospitality
Content leadership for luxury hospitality
Boutique hotels, small groups, villas and private members clubs. The work is deciding what makes your property choosable, then making sure everything produced says it.
What the role covers here
- The choosability briefOne sentence on why a guest picks you over the nearest equivalent, and a content plan built entirely around proving it.
- Direct booking contentMaterial specific enough to be sought out, so guests arrive with a reason to book you rather than a platform listing.
- Seasonal planningOne properly briefed shoot a year, covering the seasons most properties never photograph, plus a weekly capture routine on site.
- Standards for the teamWhat staff can shoot themselves, what needs a production, and where the line sits.
What usually needs fixing first
- Photography that your competitor could publish under their own name without anyone noticing.
- Empty rooms, when service is the thing being sold.
- Only summer, then a struggle to fill the shoulder seasons.
- Rate led posts that give nobody a reason to prefer you.
EDITALL, the agency I founded for premium hospitality and lifestyle work, produces cinematic productions for industry leaders within this sector.
The work behind it
-
Client testimonialByron Woolacombe -
FilmFine dining with renowned chefs -
FilmShire and Wold Private Recruitment -
FilmOver The Rainbow, a 95 year old classic
Written for this sector
- Why so much luxury hotel content looks the sameReading
- What a fractional Chief Content Officer does, and when a business needs oneReading
Production is quoted separately from the advisory work, and using my agencies for it is always your choice. How it works and what it costs.
Start with a conversation about how your business runs today.
Thirty minutes on what you are producing and what it is meant to achieve, and a straight answer on whether this is the right hire.